This project is about designing a logo for Beu Naturalis that reflects their commitment to natural and herbal ingredients. The logo will feature a hand-drawn floral motif combined with the brand name, conveying an authentic, organic, and artisanal feel inspired by ancient Mayan recipes and the art of essential oil making.

Mud Muse is about transformation—earth shaped by human hands into art. I set out to capture three core ideas: earth (clay), human touch (hands), and creative energy (muse/sun). The identity needed to feel warm, handmade, and a little imperfect—like clay freshly lifted from the wheel—while staying bold and readable across stamps, signage, and social.