“Defying Labels” is a one-person consulting agency based in Los Angeles, working for the right of Transgender People to defy labels put towards them by the traditional society, which is often abusive, insensitive towards their circumstances, and indirectly pushes them towards the margins of society.

The goal of this project is to create a comprehensive brand identity for “Premium Planners,” a non-profit organization dedicated to facilitating the adoption of disabled and orphaned adolescents. The branding, including a logo and a comprehensive brand guide, will be designed to evoke feelings of trust, hope, and compassion, helping to attract potential adoptive families and build community support for their noble cause.

This project focuses on developing a brand identity and a serene, minimalist website for KAI, a luxury health and wellness retreat in Hawaii. The goal is to visually communicate a sense of mindful tranquility and sophistication, while the website’s advanced booking system will provide a seamless and exclusive experience for high-income professionals.

Mud Muse is about transformation—earth shaped by human hands into art. I set out to capture three core ideas: earth (clay), human touch (hands), and creative energy (muse/sun). The identity needed to feel warm, handmade, and a little imperfect—like clay freshly lifted from the wheel—while staying bold and readable across stamps, signage, and social.